With Rachel still ‘missing in action’ this week, Pam Marr welcomes social media guru, Renu Ravalia.  Renu shares her top tips on making the very best of the opportunities offered by the awards process, reaching out to your audience and giving them a real flavour of you and your business.  Being a winner herself Renu explains how she chose to share much of the detail on the run up to her award with her followers, including the choosing of her outfit!