At The Awards People we are asked for our Top Tips more often than we are asked for anything else so since we are very nice people and do as we are asked (well… sometimes!), here’s our countdown of the top 5 things frequent winners do well.
Business award champions will: –
- Plan
Those who are no strangers to awards success usually know what their own awards calendar will look like for the year ahead by the time the New Year’s Eve bells chime. Most will already have identified a good spread of coveted, relevant awards across the months and will be making headway on the applications in good time, with the very minimum amount of stress.
- Identify the awards their potential clients like
It’s always lovely to win an award of any type but winning something which is admired by your target market (and may, therefore, open hitherto-closed channels of communication) is potentially of the very highest value to your business (and of course existing clients like to know they are in the hands of award-winning experts).
- Understand what the judges are looking for
It may be through research on previous winners or the judges themselves or it may simply be learning through past failure, but those who win often have a very good idea of what exactly the judges want to see within an application, and they make sure their entry ticks every one of the boxes on the judges wish list.
- Utilise knowledge and experience across the business
Those who have been involved in a high number of entries over the years understand exactly how easy it is to overlook an activity within the business which may just have high significance when it comes to supporting evidence. For that reason, seasoned winners have an aptitude for involving colleagues in the application process and in the later stages as the event progresses.
- Know exactly how to maximise award win opportunities
Again, it’s all about preparation. Those who know the great opportunities which the award process can bring also know how to capitalise on every associated networking event and utilise their social media to achieve maximum exposure. Champions, of course, know that being prepared results in fewer missed opportunities.
We appreciate that we said we’d share the top 5 of what award winners do well but there is just one more thing we’d like to mention and that is the CELEBRATION. Every single time we have had one of these award champions on our Sofa of Success we see that they not only know how to celebrate their wins but that they actually seem to THRIVE upon them. You can see first hand the joy which has been experienced and described to us by visiting our vlogs page at https://theawardspeople.co.uk/video-blog/
