SHB Solicitors

Period: Current and ongoing


Subject: Using awards to raise their profile locally and regionally

Our Task Was

If ever there was a modest firm of solicitors this is it! SHB Solicitors have been around for over 100 years but have only recently started a full marketing campaign to raise awareness of who they are, their heritage, the family values they hold dear and the excellent and highly-acknowledged work they do.

They asked us to help them select and enter some relevant awards


After carrying out our research we suggested that they enter:

  • Forward Ladies; Rising Star Category for Lisa Bacon (a Director at the practice)
  • Leicestershire Law Society Awards – Trainee Paralegal of the Year for Holly Morgan and Law Firm of the Year
  • East Midlands Chamber Awards – Excellence in Customer Service, Marketing Campaign of the Year and Commitment to People Development


Lisa was beyond thrilled (as well as being very surprised) to win the Forward Ladies Rising Star category for the Midlands region and went straight through to the national finals only to be pipped at the post by Monica Chia of Karimix.

The practice was also shortlisted finalists for all three categories entered at the East Midlands Chamber Awards!

Not bad for a first attempt!


Commenting on the experience Lisa says, “To be fair I really didn’t think I stood a chance regionally let alone nationally. I was thrilled to be in the running for the Forward Ladies Rising Star award and the experience of going through to the finals and going in front of the judge’s panel was terrifying and exhilarating in equal measure!

“This was one of the first awards we entered and what The Awards People successfully showed us was the process, what it felt like, the types of questions asked and the responses we could genuinely make and how we could use the process to raise our profile. It certainly did all that and gave us the confidence to say ‘yes’ when they suggested we enter a couple of other awards. Like them, we too are very selective about what we enter but as a firm we are excited about how awards can help us to raise our profile across our target market of Leicester, Leicestershire and Rutland.”

The Awards People

Find out more about TAP!